When researching about the media industry job roles on http://creativeskillset.org/ and https://www.careerpilot.org.uk/job-sectors/creative-and-media/job-profiles, there were two job roles which to me stood out the most in the long list of career paths you could go down in the media industry, they were a Screenwriter and Advertising Art Director.
Both job roles have pros and cons, and within this blog, I will compare the two job roles, the similarities and differences, I will then finish off the blog by adding a conclusion of which one interests me the most after all the research I have found on the job roles.
What's similar about Advertising Art Directors (https://nationalcareersservice.direct.gov.uk/job-profiles/advertising-art-director) and Screenwriters (https://nationalcareersservice.direct.gov.uk/job-profiles/screenwriter) is that I was attracted to the jobs due to their skill set requirements, which are mainly creative aspects such as creativity flare in writing for the Screenwriter, and creative art and design skills. To me, I believe these and my strongest skills as I am a practical learner, and so I learn more when physically doing the job, and so both of these job roles allow me to achieve growing creative abilities as both jobs are quite hands on.
Matt Damon (Screenwriter for Good Will Hunting)
Both jobs also give opportunity to progress in the career. Advertising Art Directors have the chance to progress to becoming a senior Art Director or Creative Director. You could also work freelance or set up your own agency, after having experience in the industry. Some art directors move into directing for TV or film as their career grows. And then for a Screenwriter, depending on how successful you become, and how popular your work is. Many screenwriters combine writing with other careers such as teaching, lecturing or editing.
Jaime Perlman (Adverting Art Director for Vogue)
A difference between the two jobs is that when researching about them on career pilot, I was able to find a starting rate for an Adverting Art Director, but with the Screenwriter, it all varies with the kind of jobs you are doing for a particular company.
Quentin Tarantino (Screenwriter of Pulp Fiction)
Another difference between an Adverting Art Director and a Screenwriter are the working hours. Like the salary, the working hours can vary depending on the job. A Screenwriters are freelance and self-employed. You’ll set your own working hours. Meaning that they'll either be working from home or an office, but will also attend meetings with agents, script editors and producers. If you’re a part of a studio-based writing team you’ll usually work standard office hours. Whereas Adverting Art Directors usually work from 9am to 5.30pm Monday to Friday. This kind of job role is mainly office-based, although you may also travel to meet clients or visit studios or locations when directing video or photography shoots.
Jenna Lyons (Creative Director for J. Crew)
In addidtion, the differences between the two jobs are the entry requirements. To become a Screenwriter, there are no set requirements, but taking a course to develop your skills is quite useful, giving you the ability to understand dramatic structures. Relevant courses include creative writing and scriptwriting. Experience within journalism, advertising copywriting or acting can also help. To start off usually come up with your own screenplays and ideas, and try selling them to agents and producers. As you build a professional reputation producers might ask you to write scripts for them. Whereas for an Adverting Art Director, employers will often expect you to have an HND or degree in graphic design, advertising design, illustration or fine art. Having work experience in an advertising agency may help you to find your first job, allowing yourself to create relationships with clients and useful contacts. Contacts in the industry can be helpful when you're looking for paid work. Your creativity and ability in art and design are the most important things to many employers. By having an up to date portfolio or ‘book’ of your work to show your work to employers, when searching for jobs, you will have a higher chance of being employed as employers can then relate to your artwork and ideas, it also gives them a glimpse of what you are campable of.
Melisa Wallack (Screenwriter for Dallas Buyers Club)
The final difference between the two jobs are the jobs they undertake. Adverting Art Directors will start by recieving a briefing about the client, the product, the target audience and the advertising message you need to put across. Following this, your day-to-day tasks may include: working closely with a copywriter to create original ideas that fit your client's brief, then egoing on to produce storyboards (for TV commercials) or sketches of your ideas; then after presenting the ideas to the agency’s creative director and account team; next helping present ideas to the client; thus making any changes that the client asks for to fit their brief; then going off to hire a team of people to create what you have designed, these being graphic designers, artists, photographers or film companies to produce the artwork or TV ads; after that, you then start to choose studios or locations to fit the criteria and then also attend photo or film shoots; next making sure that budgets and deadlines are met; and finally overseeing the final editing of the finished adverts. During this process, you may often work on several projects at once under the supervision of a creative director. Whereas with a Screenwriter, it is slightly different. Your day-to-day activities may include: coming up with themes and ideas for a project you've been chosen to do; then going to research the background material; after that, going to develop believable plots and characters; next laying out the screenplay to an agreed format; to then start preparing short summaries of your ideas; then after start selling your ideas or ‘pitching' them to producers; after that, you will start tpo recieve feedback on your work from producers or script editors; a lot may require you to tweek and sometimes rewriting the script before arriving at an agreed version; next you'll have to create a reliable network with agents and producers; and finally, handle your own tax and accounts, if you are a freelance Screenwriter.
Burcu Deniz (Advertising Art Director for McCann)
To conclude my comparison between the two job roles from the media industry, it has allowed me to find out more on the two roles I am most interested about, and also give me ideas of how to get into these career paths.
No comments:
Post a Comment