Week 1:
This week we went around Bath to collect magazines, via pictures and actually getting copies. With our collection of magazines we picked up, in our lesson we had a look at the magazines which appeals to us the most, and what it is that makes it appealing to us. Below are the magazines which to preferred from the ones we collected. This allowed us to collect primary data, seeing what each feature of the magazine attracted us to make ourselves pick them up. What I specifically like about one of them is how, for example the Glamour magazine, this is because the image overlays the text, making it almost come off the page. The image itself is lined up centrally on the page, making the model/actor (Gal Gadot) the centre of attention, giving the cover look more organised. What attracted me to the Vogue magazine was that the model's face was lit up with bright colours such as blue and red, making her face structured. The title almost got lost in the model's headpiece due to simular colours blending in with each other which is a shame as I feel this was the only downside of the cover. The text at the side of the face is nicely lined up, the font and organisation of the front cover, interprets a poise and contempt style of fashion. I liked the Marie Claire magazine because it stuck to a simple colour scheme, red and pinks, on top of a pale coloured background. The text stands out and the Pull Quote is short and snappy, 'get your glam on', having the pale background makes the quote stand out even more. even though the text does stand out and all, the front cover doesn't really indicate what kind of style of fashion it is advertising, even though you do get an idea due to what the model (Emma Stone) is wearing. Next I had a look at 'Empire' magazines, I especially liked these as the background was detailed, detailed enough to also not over complicate the cover, the text still stood out, even the smaller print. The Pull-Quote 'The End Is Nigh!' is short and snappy and had relevance to the movie it is promoting. The colours of the page each complimented one and other, which made it also nice to look at, like the Glamour cover, I like how Jennifer Lawrence is overlapping the title as is gives the effect of the characters coming off the page.
Next, after researching in Bath, we went onto creating a mood board of what we like from different magazines. the magazines are all quite similar in layout as they are overlaying themselves and using as much space on the spread. They also have a theme of some sort, such as the colouring or topic.
Later, after creating a mood board, we then went onto creating a spider diagram of different genres we could base our lookbook on. On my spider diagram I had genres such as film/TV shows, fashion, music and social evolution, here we thought of the different elements which made these genres stand out and be identified as those genres. For film/TV shows, I made a list of different articles they may have in the magazine, these include new shows of Netflix, most popular films/TV shows, the style of films, show the diversity of different genres and reviews to go with them. For fashion, the articles that I came up with were about cultural fashion, top trends of a season, top designers, the evolution of fashion, and the different brands. For music, the kind of articles I thought would be generically be included would be brands, top songs of the week/month/year, artists (whether they're new or old) and upcoming music events. For social evolution, I thought that it would be articles on social behaviour, technology, and techniques which help prevent anti-socialism.
After that, we did research on typeface, what kind of fonts we would use, what best suits our products. When picturing my lookbook, I wanted it to be bold, memorable and have a urban indie look to it. For the front cover's title, I have Tondu, I chose this one as I felt that it was bold and gave an urban style that I was trying to portray in my lookbook. Tondu is a sans-serif font, this means that the font does not have extra strokes on it. I chose to use a sans-serif font for my titles because when I personally think of 'urban/street' style, I think bold and that no extra detail as the style doesn't need any extra detail unique, whereas when I think of 'poise/classy' fashion, to ensure it doesn't all look the same, they add extra details to make it look bolder and different from the rest. And for this reason, I decided to use sans-serif for titles and serif for the mass of the information text, I did this as like fashion, to the audience viewing it, they have their own picture of what they think urban and classy looks, look like. Fashion is a continuously changing industry, constantly combining looks and picking specific unique parts of one, to create a whole knew one.
After that, we did research on typeface, what kind of fonts we would use, what best suits our products. When picturing my lookbook, I wanted it to be bold, memorable and have a urban indie look to it. For the front cover's title, I have Tondu, I chose this one as I felt that it was bold and gave an urban style that I was trying to portray in my lookbook. Tondu is a sans-serif font, this means that the font does not have extra strokes on it. I chose to use a sans-serif font for my titles because when I personally think of 'urban/street' style, I think bold and that no extra detail as the style doesn't need any extra detail unique, whereas when I think of 'poise/classy' fashion, to ensure it doesn't all look the same, they add extra details to make it look bolder and different from the rest. And for this reason, I decided to use sans-serif for titles and serif for the mass of the information text, I did this as like fashion, to the audience viewing it, they have their own picture of what they think urban and classy looks, look like. Fashion is a continuously changing industry, constantly combining looks and picking specific unique parts of one, to create a whole knew one.
Week 2:
This week we created our own logos with shapes on Illustrator. Our focus was to create a logo with our names and use up s little space as possible. With my name, I used many triangles to create the 'M' shape, using the white background as an automatic filler. Next, for the 'E', I used rectangles to create the dips and also create an outline for the 'T'. The 'M' was slanted and to me, did not fit with the rest of the logo, and so I decided to place a triangle between the 'M' and 'E', looking like a lightning bold striking between the two letters, which I felt reflected my personality. The lightning bolt is striking with its colour which makes my logo stand out and is almost a disruption in the original logo design, by being unexpected. Personally, I don't think my logo will fit in with my lookbook, but as I've familiarised myself with the software, I am then able to adapt it to fit in with my lookbook.
Week 3: (Potential Designs)

In my sketches above, I tried to do something simular to the magazines I liked from the research we did around Bath. Above is the design of the front cover and contents page of my fashion magazine. For this design, I will use the font Tondu for my title, ' Enhanced.' and for the 'Contents'. Tondu for me, is bold and clear, and with my work I have created in the past, adds quirkiness.


















































